Ph.D. in Business Administration with a major in Marketing

The Ph.D. in Business Administration with a major in Marketing is a five-year program that admits up to two candidates each fall. The program is housed in the Dr. Persis E. Rockwood School of Marketing and emphasizes consumer-based and B2B marketing strategy, consumer behavior, consumer culture, and transformative consumer research.

Program Overview

The program offers seminars in marketing strategy, consumer behavior, theory building from data, inductive reasoning, and socio-cultural theory, as well as quantitative methods and experimental design. Support courses are also available in areas related to marketing, such as social psychology, econometrics, strategic management, organizational behavior, or statistics. A comprehensive examination and dissertation are also required.

Student Accomplishments

Recent placements of Ph.D. graduates include Villanova University, University of Missouri - Kansas City, Auburn University, Clemson University, Dartmouth College, Georgia State University, Stony Brook University (SUNY System), University of Alabama, University of Connecticut, University of Kentucky, and Washington State University.

Awards and Recognition

Recent awards and recognition received by Ph.D. students and faculty include:

• Dan Bradbury, AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles
• Marina Cozac and Rachel Hochstein, Transformative Consumer Research Grant from the Association for Consumer Research
• Rachel Hochstein, Outstanding College of Business Teaching Assistant Award and Best Paper, Consumer Culture Theory
• Lane Peterson, Outstanding College of Business Teaching Assistant Award
• Bryan Hochstein, finalist in Florida State's Three-Minute Thesis Competition
• Corinne Kelley, Organizational Frontlines Young Scholar Research Competition
• Ilana Shanks, American Marketing Association Ph.D. Scholarship

Illustrative Presentations

Recent presentations by Ph.D. students include:

• Marina Cozac, 2022 Association for Consumer Research (ACR) Conference
• Lane Peterson, 2021 European Marketing Association Conference (EMAC)

Illustrative Defended Dissertations

Recent defended dissertations include:

• "Why is this "Green"? A Mixed Methods Extension of the Green Consumer Literature" by Daniel Bradbury
• "Three Essays on Consumer Well-Being: Exploring the Future of Food, Introducing Fuel Snacks, and Fighting Infodemics" by Marina Cozac
• "The Cultural Negotiation of Practice Boundaries Through New Rituals: The Case of Self-Care Consumption" by Rachel Elizabeth Hochstein
• "The Influence of Marketing Tactics on Consumer Health and Well-Being" by Lane Peterson
• "Toward a Theory of Intraorganizational Relations: Examining the Performance and Turnover Effects of Intraorganizational Social Relations" by Alec Pappas
• "The Impacts of Customer Base Complexity on Firm Performance: The Moderating Role of Marketing Capability" by Kyuyeong Choi

Recent Student Publications

Recent publications by Ph.D. students include:

• "Toward a Theory of Consumer Digital Trust: Meta Analytic Evidence of its Role in the Effectiveness of User-Generated Content" by Rachel Hochstein, Colleen M. Harmeling, and Taylor Perko
• "Moralization of Everyday Consumption Practices: The Case of Self-Care" by Rachel Hochstein, Ela Veresiu, and Colleen M. Harmeling
• "Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers?" by Lane Peterson Fronczek, Martin Mende, Maura Scott, Gergana Nenkov, and Anders Gustafsson
• "From Self‐Quantification to Self‐Objectification? Framework and Research Agenda on Consequences for Well‐Being" by Lane Peterson Fronczek, Martin Mende, and Maura Scott
• "Food Experience Design to Prevent Unintended Consequences and Improve Well-being" by Lane Peterson, Michela Addis, and others
• "Operationalizing Salesperson Performance with Secondary Data: Aligning Practice, Scholarship, and Theory" by Willy Bolander, Nawar Chaker, Alec Pappas, and Daniel Bradbury
• "Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores" by Nicole J. Hess, Corinne M. Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann

Program Requirements

The program requires:

• Prerequisites: ECP 5706 Managerial Economics, EDF 5400 Introductory Statistics, EDF 5488 Computer Analysis of Educational Data, MAC 2233 Business Calculus, MAN 5716 Business Conditions Analysis, MAN 5501 Production and Operations Management, and MAR 5816 Marketing Strategy
• Major Requirements:
  • Methodology (TAR) coursework: MAR 5625 Marketing Research and Analytics, MAR 6665 Seminar in Marketing Models, MAR 6636 Quantitative Methods, MAN 6917 Seminar in Research Design, STA 5207 Applied Regression Methods, and STA 5206 Analysis of Variance and Design of Experiments
  • Marketing Theory Requirements: MAR 6575 Seminar in Consumer Behavior Theory, MAR 6817 Seminar in Services Marketing, MAR 6828 Seminar in Business-to-Business Marketing, and MAR 6506 Seminar in Consumer Behavior Methods
  • Professional Development Requirements: MAR 6918 DIS for Publication, MAR 6919 Supervised Teaching, and GEB 6904 Readings for Examination

Sample Course Sequence

A sample course sequence for the program is provided, outlining the courses to be taken in each semester of the five-year program.

Application Process

Admission decisions are made by the college's Doctoral Admissions Committee and are based on a combination of factors, including prior academic record, GRE or GMAT scores, letters of recommendation, experience, and record of accomplishments. The application deadline is December 1 for priority consideration and March 1 for final consideration.

Application Checklist

The application checklist includes:

• Non-refundable $30 application fee
• Statement of Purpose (2-3 pages)
• Current resume or C.V.
• Three required references
• Official transcripts from all colleges and universities attended
• Official GMAT or GRE scores
• English Language Proficiency scores (for international applicants)

International Applicants

International applicants must submit an official course-by-course evaluation of all academic records from non-U.S. institutions and take an English Language Proficiency exam (TOEFL, IELTS, PTE, or Cambridge C1 Advanced Level).

Program Costs

The estimated program costs for the academic year are:

• Florida residents: $479.32 (tuition plus fees) per credit hour, with a total estimated program cost of $12,941.64 - $15,817.56 per year
• Non-Florida residents: $1,173.86 (tuition plus fees) per credit hour, with a total estimated program cost of $31,694.22 - $38,737.38 per year

Financial Assistance

The College of Business awards financial assistance to applicants based on academic criteria and performance. The goal of the college is to provide assistantships and/or fellowships to all admitted doctoral students, subject to overall enrollment and fiscal limitations. Annual stipends and supplementary assistance such as travel expenses for conference attendance will vary among cohorts and programs.

Awards/Scholarships

The College of Business awards financial assistance to applicants based on academic criteria and performance. Various scholarships are available for graduate students, and applicants are strongly encouraged to submit all completed application materials before January 15 to be eligible for additional funding opportunities at the university level.

Florida State University

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Overview:

Florida State University is a public research university located in Tallahassee, Florida. It is recognized as a preeminent research university in the state, ranking among the top public universities in the nation. FSU boasts a strong academic reputation, a vibrant campus life, and a commitment to student success.

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Services Offered:

FSU offers a wide range of services to its students, including:

Academic Advising:

Provides guidance and support for academic planning and course selection.

Canvas:

An online learning platform for accessing course materials and submitting assignments.

Distance Learning:

Offers online and hybrid courses for students who cannot attend traditional classes.

Information Technology Services:

Provides technical support and resources for students, faculty, and staff.

Libraries:

Offers extensive collections of books, journals, and other resources for research and study.

myFSU:

A portal for accessing student accounts, grades, and other important information.

Service Centers and Help Desks:

Provides assistance with various administrative and technical issues.

Tutoring:

Offers academic support services to help students succeed in their courses.

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Student Life and Campus Experience:

FSU provides a dynamic and engaging campus experience for its students. Key aspects include:

Athletics:

FSU is known for its strong athletic programs, particularly in football, which has a dedicated fan base.

Student Organizations:

A wide variety of student organizations cater to diverse interests, providing opportunities for leadership, networking, and community involvement.

Campus Events:

FSU hosts numerous events throughout the year, including concerts, lectures, and cultural celebrations.

Housing:

FSU offers a variety of on-campus housing options, including residence halls and apartments.

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Key Reasons to Study There:

Preeminent Research University:

FSU's designation as a preeminent research university signifies its commitment to cutting-edge research and scholarship.

Strong Academic Programs:

FSU offers a wide range of undergraduate and graduate programs, with particular strengths in areas like business, engineering, and the arts.

Vibrant Campus Life:

FSU provides a lively and engaging campus environment with numerous opportunities for student involvement and personal growth.

Student Success:

FSU has a strong record of student success, with high graduation and retention rates.

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Academic Programs:

FSU offers a comprehensive range of academic programs across various disciplines, including:

Arts and Sciences:

Includes departments like English, History, Biology, and Chemistry.

Business:

Offers programs in areas like accounting, finance, and marketing.

Engineering:

Provides programs in fields like civil, mechanical, and electrical engineering.

Law:

FSU College of Law is highly regarded for its legal education.

Medicine:

FSU College of Medicine is a leading institution for medical research and education.

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Other:

Economic Impact:

FSU contributes significantly to the economic development of the state of Florida.

Global FSU:

FSU has a strong international presence, with partnerships and programs around the world.

• Seminole Tribe:

  FSU has a unique relationship with the Seminole Tribe of Florida, which is reflected in the university's mascot and traditions.

• Student Life and Campus Experience:

  While the context mentions athletics and student organizations, it does not provide a detailed description of student life and campus experiences.

Key Reasons to Study There:

The context mentions FSU's preeminence and academic programs, but it does not explicitly highlight the key reasons to study there.